As Christmas fast approaches, retailers are providing more general neutral toys following a rise in demand.
Parents across the UK are looking at these new alternatives for Christmas ideas.
Consequently, there has been a decrease in the number of “blue” and “pink” presents being manufactured this year.
At the Country Living Christmas Fair in Islington, a lot of retailers are keen in their desire to try and manufacture gifts for demand. They are actively embracing this new trend, pointing out that many gifts are already neutral.
Indeed, exhibitor Sally Williamson believes that gifts only become gendered due to marketing.
She approves of the fact that we are moving towards a world in which children’s gifts are now less focused around gender norms.
Many shoppers also support this sentiment. They say they are less concerned than before what gifts they buy for their sons and daughters.
Their focus is to get presents their children will like, not just something assigned to their gender.
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Standfirst
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HeadlineParents looking to gender neutral toys this Christmas
Short HeadlineGender neutral toys breaking into the Xmas market
StandfirstAs gender norms and roles become more scrutinised, parents are looking towards gender neutral toys this festive season.
As Christmas fast approaches, retailers are providing more general neutral toys following a rise in demand.
Parents across the UK are looking at these new alternatives for Christmas ideas.
Consequently, there has been a decrease in the number of “blue” and “pink” presents being manufactured this year.
At the Country Living Christmas Fair in Islington, a lot of retailers are keen in their desire to try and manufacture gifts for demand. They are actively embracing this new trend, pointing out that many gifts are already neutral.
Indeed, exhibitor Sally Williamson believes that gifts only become gendered due to marketing.
She approves of the fact that we are moving towards a world in which children’s gifts are now less focused around gender norms.
Many shoppers also support this sentiment. They say they are less concerned than before what gifts they buy for their sons and daughters.
Their focus is to get presents their children will like, not just something assigned to their gender.
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