The Pall Mall event features exhibitions, conferences and a catwalk.
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Africa Fashion Week London is renowned for promoting African and African-inspired talent in Europe’s largest fashion show of its kind. Since its conception in 2011, the event has played host to over 800 designers and exhibitors. Many of these brands stem from London.
For many of these emerging names, a chance to showcase their work on a globally recognised platform has proven invaluable.
Over the course of the weekend, brands both big and small are celebrated through exhibitions, catwalks, and this year’s Black History Lifestyle Gala Awards.
One of the hosts this year is Eva Newlove, British-born Ghanaian media personality. As a plus sized model, she’s been able to “work with some amazing African clothing brands”. The collaboration with the awards is one that “makes perfect sense” to her, championing Black culture.
Eva mentioned previously attending the show as press, being “PR Manager for an African entertainment magazine.” And attention from the media is something that Fashion Week’s guests know and love.
Local brands at the show
For London based designer Mary Martin, her brand Mary Martin London has witnessed the impact that the event can have on smaller names, since first exhibiting her work in 2015. She says that “African Fashion Week London has given me a platform to be seen and known internationally… I went from nothing to something”.
Iyabo Ademosu explained the impact that the show has had for her business. She credits it as being a “big boost”, allowing her to get into “exclusive shops to supply [my] garments.”
The ability to exhibit African and African-inspired pieces in the capital holds great weight for many like Ademosu, who maintains a feeling that “London is the best place to do the show”.
Caroline Stevenson is programme director of Cultural and Historical Studies at the London College of Fashion. She believes the event “presents an exciting and important contribution to London’s fashion scene.” By “demonstrating the breadth, diversity and plurality of contemporary fashion cultures”, she views the show as a catalyst for London creators.
With the event coinciding with Black History Month, the weekend will showcase a mixture of both London and global African brands, while celebrating the History and Lifestyle Awards.
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HeadlineAfrica Fashion Week London is taking local brands across the globe
Short HeadlineAfrica Fashion Week London 2023
StandfirstAfrica Fashion Week London is back, adding a new award show in the backdrop of Black History Month.
Africa Fashion Week London is renowned for promoting African and African-inspired talent in Europe’s largest fashion show of its kind. Since its conception in 2011, the event has played host to over 800 designers and exhibitors. Many of these brands stem from London.
For many of these emerging names, a chance to showcase their work on a globally recognised platform has proven invaluable.
Over the course of the weekend, brands both big and small are celebrated through exhibitions, catwalks, and this year’s Black History Lifestyle Gala Awards.
One of the hosts this year is Eva Newlove, British-born Ghanaian media personality. As a plus sized model, she’s been able to “work with some amazing African clothing brands”. The collaboration with the awards is one that “makes perfect sense” to her, championing Black culture.
Eva mentioned previously attending the show as press, being “PR Manager for an African entertainment magazine.” And attention from the media is something that Fashion Week’s guests know and love.
Local brands at the show
For London based designer Mary Martin, her brand Mary Martin London has witnessed the impact that the event can have on smaller names, since first exhibiting her work in 2015. She says that “African Fashion Week London has given me a platform to be seen and known internationally… I went from nothing to something”.
Iyabo Ademosu explained the impact that the show has had for her business. She credits it as being a “big boost”, allowing her to get into “exclusive shops to supply [my] garments.”
The ability to exhibit African and African-inspired pieces in the capital holds great weight for many like Ademosu, who maintains a feeling that “London is the best place to do the show”.
Caroline Stevenson is programme director of Cultural and Historical Studies at the London College of Fashion. She believes the event “presents an exciting and important contribution to London’s fashion scene.” By “demonstrating the breadth, diversity and plurality of contemporary fashion cultures”, she views the show as a catalyst for London creators.
With the event coinciding with Black History Month, the weekend will showcase a mixture of both London and global African brands, while celebrating the History and Lifestyle Awards.
London stations are exhibiting their seasonal Christmas tree, which has raised questions of whether these displays are festive celebrations or clever pieces of brand promotion.
