The Tidy Britain Campaign is testing out a mirror-based ad campaign to get Londoners to reflect on their littering habits.
The group says the campaign is meant to target ‘careful littering’, where people deliberately place their empty drinks containers and other rubbish on the side of the pavement, rather than simply dumping it in the middle of the road.
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Standfirst
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HeadlineReflect on ‘careful littering’, new campaign says
Short HeadlineCampaign targets 'careful littering'
StandfirstCampaign uses mirrors to challenge would-be litterbugs
The Tidy Britain Campaign is testing out a mirror-based ad campaign to get Londoners to reflect on their littering habits.
The group says the campaign is meant to target ‘careful littering’, where people deliberately place their empty drinks containers and other rubbish on the side of the pavement, rather than simply dumping it in the middle of the road.
