Action On Sugar and Action on Salt are calling for a ban on packaging that makes unhealthy cereal products appeal to children.
This campaign follows TFL’s junk food ad ban which came into force on Monday.
The report written with Queen Mary, University of London, found some cereals consist of up to 40% sugar.
One of the worst offenders are Sainsbury’s Frosted Flakes, which contain 34% sugar. That’s more than a packet of chocolate digestives which contains 25% sugar.
A ban on junk food ads across London’s transport network came into force this week. Credit: Eleanor Perrin
Speaking about TFL’s new ban, Action On Sugar and Action On Salt nutritionist, Zoe Davies, told City News:
“It’s especially important for children using transport daily to travel to and from school. Even if they’re not fully aware of the advertisements, decisions aren’t always made consciously.”
Are ‘breakfast drinks’ any better?
Children and adult commuters may not have time to eat a bowl of cereal before they leave home in the morning. A ‘breakfast drink’ may be consumed instead.
Ms Davies warned: ”Breakfast drinks can also contain a high amount of sugar. If it would be better for them to wait until they got into work and have something more tangible.”
The World Cancer Research Fund (WCRF) also believe TFL’s new ban is a positive step.
They believe that restricting the advertisement of unhealthy cereals is helpful, but that it’s also worth considering how advertising can be used to promote healthy breakfast alternatives.
WCRF nutritionist Fiona Singh said:
”What the TFL ban does is it doesn’t restrict all advertising, just certain products. The same approach could be applied to breakfast cereals.”
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HeadlineLondon Nutritionists: We Should Treat Cereal Like Junk Food
Short HeadlineLondon nutritionists: We should treat cereal like junk food
StandfirstFollowing TFL's junk food ad ban, action on sugar and action on salt say it's healthier to skip a quick cereal breakfast.
Action On Sugar and Action on Salt are calling for a ban on packaging that makes unhealthy cereal products appeal to children.
This campaign follows TFL’s junk food ad ban which came into force on Monday.
The report written with Queen Mary, University of London, found some cereals consist of up to 40% sugar.
One of the worst offenders are Sainsbury’s Frosted Flakes, which contain 34% sugar. That’s more than a packet of chocolate digestives which contains 25% sugar.
A ban on junk food ads across London’s transport network came into force this week. Credit: Eleanor Perrin
Speaking about TFL’s new ban, Action On Sugar and Action On Salt nutritionist, Zoe Davies, told City News:
“It’s especially important for children using transport daily to travel to and from school. Even if they’re not fully aware of the advertisements, decisions aren’t always made consciously.”
Are ‘breakfast drinks’ any better?
Children and adult commuters may not have time to eat a bowl of cereal before they leave home in the morning. A ‘breakfast drink’ may be consumed instead.
Ms Davies warned: ”Breakfast drinks can also contain a high amount of sugar. If it would be better for them to wait until they got into work and have something more tangible.”
The World Cancer Research Fund (WCRF) also believe TFL’s new ban is a positive step.
They believe that restricting the advertisement of unhealthy cereals is helpful, but that it’s also worth considering how advertising can be used to promote healthy breakfast alternatives.
WCRF nutritionist Fiona Singh said:
”What the TFL ban does is it doesn’t restrict all advertising, just certain products. The same approach could be applied to breakfast cereals.”
