St John’s Wood has introduced a new 3D pedestrian crossing that looks like a floating optical illusion.

The crossing, designed so that road-users see something substantial in the road, will be trialled at the Wellington Place junction, outside of Barrow Hill Junior School.

The 3D effect aims to encourage drivers to lower their speed when approaching crossings, improving safety for pedestrians and other road users.

The NW8 Mums parents group were, along with Barrow Hill Junior school, a driving force in seeing the zebra crossing improved.

NW8 Mums chair, Karin Thyselius, told CityNews:

“I used to sit in the window of Carluccio’s before it closed.

“I’ve seen a lot of accidents at the crossing and  countless near-misses.”

“It’s insane,  drivers just go crazy.”

“There’s the St John’s Wood Churchgrounds just over the road, and it’s been so difficult to cross safely, particularly for pregant women, mums with young children, but also the rest of the community. Older people, people from the hospitals with zimmer frames or similar.”

“This will hopefully see people slow down, if they think there’s something in the road.”

“As a driver, I drove through on Saturday – it seems to work well.”

Residents testing out new 3D zebra crossing

Some residents have requested additional measures such as the installation of speed humps and the introduction of a 20mph speed limit.

The new junction will be trialled for nine to 12 months.

Westminster claim a similar scheme in New Delhi, India, has shown that average speeds dropped by as much as 40 per cent – from 50kph to 30kph.