Santander Cycles in London are supporting National Dementia Action Week.
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Santander is supporting Alzheimer’s Society during National Dementia Action Week through an initiative involving their recognisable London bikes.
The bank have pledged to donate £1 to the charity for each of the first 40,000 Santander Cycle hires made during the week.
In addition to the donations, one hundred of the bikes will feature bespoke livery. This will highlight the campaign around London.
National Dementia Action Week runs from 20 to 26 May 2019. It will raise awareness and funds to improve the lives of people living with the disease.
Helen Green, the London Media Officer for Alzheimer’s Society told City News that the money will “go towards funding vital research, and looking into care and access to support that people with dementia need.”
Discussing this important week for the charity, Ms Green said, “the aim really is to get people talking about Dementia. Not enough people know about the condition. They don’t know how to support people with the condition.”
Living with Dementia
Dementia is an umbrella term for a range of progressive conditions where damaged nerve cells affect the brain.
People experience the disease in their own unique way. And whilst it is more commonly diagnosed in those over the age of 65, it can also begin earlier in life.
Dementia affects the nerve cells in the brain. Credit: Creative Commons.
Sheila Young’s mother had Alzheimer’s. She told City News about the difficulties of dealing with disease on a day-to-day basis.
“You know you dream of things like her dropping in to have a cup of tea, or looking after the children or playing with the children. And actually none of things really materialised.
“Now don’t get me wrong, I’m not saying that this disease is worse than anything else, but it’s devastating.”
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HeadlineSantander pledges support to Alzheimer’s Society
Short HeadlineAlzheimer's Society receives support from Santander
StandfirstAs part of National Dementia Action Week, the bank will donate £1 for each of the first 40,000 Santander Cycle hires made.
Santander is supporting Alzheimer’s Society during National Dementia Action Week through an initiative involving their recognisable London bikes.
The bank have pledged to donate £1 to the charity for each of the first 40,000 Santander Cycle hires made during the week.
In addition to the donations, one hundred of the bikes will feature bespoke livery. This will highlight the campaign around London.
National Dementia Action Week runs from 20 to 26 May 2019. It will raise awareness and funds to improve the lives of people living with the disease.
Helen Green, the London Media Officer for Alzheimer’s Society told City News that the money will “go towards funding vital research, and looking into care and access to support that people with dementia need.”
Discussing this important week for the charity, Ms Green said, “the aim really is to get people talking about Dementia. Not enough people know about the condition. They don’t know how to support people with the condition.”
Living with Dementia
Dementia is an umbrella term for a range of progressive conditions where damaged nerve cells affect the brain.
People experience the disease in their own unique way. And whilst it is more commonly diagnosed in those over the age of 65, it can also begin earlier in life.
Dementia affects the nerve cells in the brain. Credit: Creative Commons.
Sheila Young’s mother had Alzheimer’s. She told City News about the difficulties of dealing with disease on a day-to-day basis.
“You know you dream of things like her dropping in to have a cup of tea, or looking after the children or playing with the children. And actually none of things really materialised.
“Now don’t get me wrong, I’m not saying that this disease is worse than anything else, but it’s devastating.”
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