The festival of design runs until Thursday.

Clerkenwell Design Week is celebrating its 10th birthday and is home to over 300 stores, pop-ups, brands and exhibitions. It has firmly established itself as the UK’s leading independent design festival. It runs between 21-23rd May.

Clerkenwell Design Week is home to over 300 exhibiting brands. Credit: Marina Jenkins for City News

What’s it all about?

Clerkenwell is situated in central London and is home to more creative businesses and architects per square mile than anywhere else on the planet.

The festival is one of the most important design hubs in the world. The Clerkenwell Design Week showcases the best of international design.

To celebrate this rich and diverse community, it brings together brands, companies and special installations.

There are a high number of eco-friendly brands this year, such as Forest to Home. Credit: Marina Jenkins for City News.

Who’s exhibiting?

This year, there has been a shift towards eco-friendly brands. Companies like Forest to Home, focus on ethical and sustainable manufacturing.

Whilst green production is economical for smaller-scale businesses, Forest to Home’s company director AJ Hitchfield says the opposite.

“We have managed to find a way of manufacturing our goods that complies with high ethical standards. We are up-scaling our production at a fast rates. I know other companies struggle. But it is expensive.”

The festival is full of vibrant colours and designs. Credit: Marina Jenkins for City News.

Many companies use trends and consumer buying patterns to project what items they should bring to the market. Gerflor has a researcher that travels the globe and visits all different kinds of festivals, fairs and markets.

The research collects data trends of colours and styles then Gerflor bases its next collection off the findings.

Trends are important for companies to guess consumer choices. Credit: Marina Jenkins for City News.

In 2018, 34 000 people flocked to Clerkenwell during the festival. And this year, visitors show no sign of backing off.