Manager and staff stand outside new brewpub

Pop icon Rick Astley is teaming up woth a group of Danish brewers to open a new brewpub in Islington, as craft beer grows in popularity.

Craft beer has grown in popularity in recent years, encouraging a new trend in the hospitality industry.

Microbreweries or craft breweries make beer on a smaller, independent scale, with emphasis on flavour and quality.

Despite being more expensive than commercial beer, Research commissioned by Brewhouse & Kitchen found that 69% of London beer lovers have claimed they prefer it to the more mainstream ones.

Danish Microbrewer, Mikkel Borg Bjergsø, and eighties pop singer, Rick Astley are expanding their existing chain of brewpubs to Exmouth Market. Design documents for the upcoming Exmouth Market branch reveal plans to install four brewing tanks in the basement, with one named affectionately after “Uncle Rick”.

The brewpub is opening as a pop-up before launching properly with a restaurant in early 2020. Rick Astley is set to perform live at the launch next year.