London’s Borough Market has insisted that influencers are not banned in response to reports of a crackdown on content creators filming in the area.
Borough Market is no stranger to a viral moment but, rather than aesthetic food and long queues, the online buzz this weekend has been over a reported ‘ban’ on influencers.
Headlines across local and national publications this weekend suggested Borough Market were implementing new restrictions on content creators
Over the past few days, there have been various reports indicating a ban, referring to the market’s requirements for those filming for ‘professional purposes’ to request permission beforehand.
It all comes from an incident back in May, in which popular food content creators, Bite Twice, were removed from Borough Market while they were reviewing a popular stall.
Bite Twice’s Gerry Del Guercio spoke to City News about the incident, saying the pair were shocked to have been removed: “It was just us two and my iPhone, no different to anyone taking pictures.”
He said they were particularly upset as the pair didn’t feel they were causing any disruption, however they haven’t faced any similar issues since. Despite their initial feelings, Mr Guercio said he understands and supports the need for filming restrictions: “As much as I love to sensationalise everything for social media because it gets views and clicks I get why.
“Some people turn up with massive film crews and big bright lights, others are focused on the aesthetic content and get uppity when people walk into their shot…they’ll try an dominate the area and I think that’s unfair.”
Currently, Borough Market require those wanting to film or take photographs for “professional purposes” to apply for prior permission through an online form. This would include any professional content creation, requiring professional kit or crew.
On their website, they say that they do not allow filming between 11:00-14:30 Monday to Friday, or at any time during the weekend.
A spokesperson for Borough Market assured City News that these restrictions are “not new” and have been in place for decades.
They said that all food lovers are welcome to Borough Market, which has a long history of working closely with food influencers.
They told City News: “Our filming policy is designed to ensure that activity doesn’t cause disruption to stallholders or visitors and our security team is trained to ask for the relevant permission from anyone filming in the market.”
On getting this permission, Mr Guercio told City News that it was “actually quite easy” and the food-reviewing duo got approved within a day.
He continued: “I don’t want people to cancel Borough Market, its one of the best we’ve got in the UK”.
The spokesperson continued that Borough Market is currently in the process of reviewing their policy to keep it “open and welcoming to everyone”.
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HeadlineInfluencers are not being banned from London’s Borough Market
Short HeadlineNo, influencers aren't being banned from Borough Market
StandfirstThe content creator who was kicked out for filming says reports of an 'influencer ban' are sensationalised
London’s Borough Market has insisted that influencers are not banned in response to reports of a crackdown on content creators filming in the area.
Borough Market is no stranger to a viral moment but, rather than aesthetic food and long queues, the online buzz this weekend has been over a reported ‘ban’ on influencers.
Headlines across local and national publications this weekend suggested Borough Market were implementing new restrictions on content creators
Over the past few days, there have been various reports indicating a ban, referring to the market’s requirements for those filming for ‘professional purposes’ to request permission beforehand.
It all comes from an incident back in May, in which popular food content creators, Bite Twice, were removed from Borough Market while they were reviewing a popular stall.
Bite Twice’s Gerry Del Guercio spoke to City News about the incident, saying the pair were shocked to have been removed: “It was just us two and my iPhone, no different to anyone taking pictures.”
He said they were particularly upset as the pair didn’t feel they were causing any disruption, however they haven’t faced any similar issues since. Despite their initial feelings, Mr Guercio said he understands and supports the need for filming restrictions: “As much as I love to sensationalise everything for social media because it gets views and clicks I get why.
“Some people turn up with massive film crews and big bright lights, others are focused on the aesthetic content and get uppity when people walk into their shot…they’ll try an dominate the area and I think that’s unfair.”
Currently, Borough Market require those wanting to film or take photographs for “professional purposes” to apply for prior permission through an online form. This would include any professional content creation, requiring professional kit or crew.
On their website, they say that they do not allow filming between 11:00-14:30 Monday to Friday, or at any time during the weekend.
A spokesperson for Borough Market assured City News that these restrictions are “not new” and have been in place for decades.
They said that all food lovers are welcome to Borough Market, which has a long history of working closely with food influencers.
They told City News: “Our filming policy is designed to ensure that activity doesn’t cause disruption to stallholders or visitors and our security team is trained to ask for the relevant permission from anyone filming in the market.”
On getting this permission, Mr Guercio told City News that it was “actually quite easy” and the food-reviewing duo got approved within a day.
He continued: “I don’t want people to cancel Borough Market, its one of the best we’ve got in the UK”.
The spokesperson continued that Borough Market is currently in the process of reviewing their policy to keep it “open and welcoming to everyone”.
