With Valentine’s Day approaching, research suggests a growing number of people are turning to AI for romantic help.

Artificial intelligence is no longer just for weather forecasts or shopping lists, it’s increasingly becoming a companion in the dating world.

Market research company Ipsos found that 7% of UK adults have used AI for romantic advice, while 6% have used it to improve their online dating profiles – effectively treating it like a digital dating coach.

O2 Connection Sign. (Credit: City News)

Content creator Sienna Witthams, who has used AI in her own dating life and shared the experience online, says it has made dating feel less stressful.

“I think that using AI and trying to experiment has made it a bit more fun […] It’s put the fun back into dating.”

A global study by security firm Norton, involving around 14,000 adults across 14 countries including the UK, found that 64% of online daters would consider a romantic relationship with an AI chatbot.

More than a third said they believe it’s possible to develop romantic feelings for AI, and nearly half said AI partners could provide emotional support.

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Dating and lifestyle coach Johnny Cassell says there are both benefits and risks to using AI in relationships.

“I think AI is fantastic. It’s incredible. Yes, you’re going to have that pocket wing-man […] What I experience with the people I work with – there can be information overload, and that’s the problem with AI. We are chasing certainty.”

London appears to be at the centre of this dating trend. The capital accounts for a majority of AI activity in the UK, and more than 40% of London adults are reportedly single.

But Johnny Cassell says that rather than connecting solely with AI, Londoners need to form real interpersonal relationships.

“The big epidemic nobody is speaking about is loneliness. You’ve got to find community.”