Google and its AI subsidiary DeepMind are set to move from their current HQ at Pancras Square. Image: Gciriani/CC BY-SA
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Google and its AI research lab DeepMind are set to move into a new Europe HQ at King’s Cross in summer, according to an announcement by DeepMind CEO Demis Hassabis.
Teams from Google and Google DeepMind were initially set to move into the premises — which began construction in 2018 and cost over £1bn — in 2024.
Hassabis revealed that the new headquarters will be called Platform 37 on Thursday, a nod to the site’s proximity to King’s Cross station and “Move 37”, a pivotal move made by DeepMind’s AI system AlphaGo in a match of the ancient Chinese board game Go.
The project has been described as a ‘landscraper’, due to its being 330 metres in length, making the building longer than the Shard is tall. Once opened, it will replace Google’s existing office around the corner on Pancras Square.
It was designed by London-based architect Thomas Heatherwick, who designed the New Routemaster London bus and the 2012 Olympic cauldron.
Google’s new European HQ is set to open following a series of delays. Image: TheWub/CC BY-SA
“I see this spectacular building as more than an office — it is a monument to science and intelligence,” said Hassabis in a blog post.
As part of the project, the companies will create an “AI Exchange”, which they describe as a “dynamic community for interactive exhibitions and educational programming.”
“Visitors will be able to engage with a broad range of AI topics through free educational programming, interactive exhibitions and cultural events,” said Hassabis on the AI Exchange plans.
DeepMind was co-founded in London by Hassabis in 2010, before being acquired by Google in 2014. In 2023, it was merged with another Google AI research team, Google Brain, to form Google DeepMind.
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HeadlineGoogle set to open ‘landscraper’ London office
Short HeadlineGoogle set to open 'landscraper' London office
StandfirstGoogle and its AI lab DeepMind will move into the King's Cross site this summer
Google and its AI research lab DeepMind are set to move into a new Europe HQ at King’s Cross in summer, according to an announcement by DeepMind CEO Demis Hassabis.
Teams from Google and Google DeepMind were initially set to move into the premises — which began construction in 2018 and cost over £1bn — in 2024.
Hassabis revealed that the new headquarters will be called Platform 37 on Thursday, a nod to the site’s proximity to King’s Cross station and “Move 37”, a pivotal move made by DeepMind’s AI system AlphaGo in a match of the ancient Chinese board game Go.
The project has been described as a ‘landscraper’, due to its being 330 metres in length, making the building longer than the Shard is tall. Once opened, it will replace Google’s existing office around the corner on Pancras Square.
It was designed by London-based architect Thomas Heatherwick, who designed the New Routemaster London bus and the 2012 Olympic cauldron.
Google’s new European HQ is set to open following a series of delays. Image: TheWub/CC BY-SA
“I see this spectacular building as more than an office — it is a monument to science and intelligence,” said Hassabis in a blog post.
As part of the project, the companies will create an “AI Exchange”, which they describe as a “dynamic community for interactive exhibitions and educational programming.”
“Visitors will be able to engage with a broad range of AI topics through free educational programming, interactive exhibitions and cultural events,” said Hassabis on the AI Exchange plans.
DeepMind was co-founded in London by Hassabis in 2010, before being acquired by Google in 2014. In 2023, it was merged with another Google AI research team, Google Brain, to form Google DeepMind.
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