City News
The Brent branch of JoyRiders, participating in Bike Week.

With cycling increasingly encouraged by the Mayor of London and central government, charities during this year’s Bike Week are looking to diversify those choosing to cycle.

The London-based charity JoyRiders, has argued that more needs to be done to encourage women to take up cycling.

City News spoke to the Brent branch of the group, who stressed in particular the need for women from ethnic minorities to feel more confident.

Members said that even though cycling has grown in popularity, it is still too white and male, with high traffic and a fear of harassment deterring women.

The group also noted how embarrassment for older learners can prevent people from choosing to cycle. Members believe more funding for groups such as theirs could help tackle this.

The group hopes to remove barriers faced by these women, along with embarrassment of age, fitness, dress and appearance.

Bike Week

Bike Week, running from 30 May to 5 June, aims to push policy-makers to encourage new cyclists. This year is no different, with the week’s theme of “health and wellbeing”.

The organisers have said that if all cycle journeys increased to 25% by 2050, £248bn would be saved due to health benefits.

During this year’s Bike Week, events and workshops will aim to further increase those cycling. From showcasing the health benefits of commuting to work by bike to virtual events for families.