New framework is now in place to promote women in football across European football.

A new five-year framework commits UEFA to supporting, guiding and lifting the women’s game and female positions in football across Europe.

Time for Action: UEFA Women’s Football Strategy 2019–24 will focus on building the foundations within UEFA and its member associations to give European women’s football the best possible platform to thrive.

UEFA will invest in programmes and initiatives to support a balanced delivery of this plan from grassroots to elite levels.

UEFA president Aleksander Čeferin said:

“Women’s football is the football of today. It is not the football of tomorrow. It is UEFA’s duty as European football’s governing body to empower the women’s game.”

“So UEFA will put significant financial investment into the sport, underlining that it dares to aim high and make European football as great as it can be.”

“Women’s football is the football of today. It is not the football of tomorrow.”

“The actions that we propose and commit to in 2019 will lead to a greater, more professional and more prosperous game by 2024. Time for action.”

The goals, actions and outcomes of the strategy have been drawn up with UEFA member associations, leagues, clubs, players and other stakeholders.

They are uniting to contribute to the development of the women’s game. It is closely connected to the overarching UEFA strategy, Together for the Future of Football 2019–24. Here, the development of the women’s game is specified as a top-four priority.

“aim high and make European football as great as it can be.”

Alongside this, UEFA  has taken several similar measures in the last three years.

A planned funding increase of 50% to women’s football development by 2020 was set.

Also, the Together #WePlayStrong campaign was launched. This separated women’s football competition sponsorship to support revenue growth.

UEFA has also separated the venue of the UEFA Women’s Champions League final from the men’s event in order to give the women’s final a platform of its own.

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