An art installation in Picadilly Circus is transforming rubbish and recyclable materials, such as lemon net and old comic books, into pieces of clothing and textile sculptures.
Artist in residence Lito Apostolakou had the vision to create art out of unwanted materials. Each piece of art tells the story of the person who created it.
“I like to believe that we’re sending a good message by using material that would have been discarded. But mainly, this installation is all about inviting people to participate in an artistic process, and getting to see them express themselves, and tell their stories through their handmade creations”, Lito said.
Making memory clothes out of waste materials in Clothes You’ll Never Wear, a participatory art installation in 2-4 Princes Arcade Piccadilly. An art Pop-up supported by @CityWestminster and @theartofldn Follow us on Instagram @ clothesyoullneverwear pic.twitter.com/Tu1NGTWCrn
— Lito (@LitoApostolakou) June 17, 2021
“Clothes You’ll Never Wear” responds to the climate change crisis by transforming waste into visual expressions of identity. It motivates audiences to connect rather than consume, reuse rather than throw away.
The focus is on the creative use of waste materials, and the production of not-for-sale structures shaped by memories and fiction.
Transforming empty spaces to art galleries
Lito’s installation found its place in Picadilly Circus thanks to a Westminster City Council initiative to transform empty spaces into art galleries.
Lito said:
“We are located inside a luxurious retail area. It repurposes this site and turns into a creative hub. It’s a privilege to have such an expensive sight. For me, it is an opportunity to reclaim high-street spaces as centers of creativity.”
‘Clothes You'll Never Wear’ by Lito Apostolakou is a participatory art installation that challenges the function of the retail space as a site of fast fashion consumption by transforming it into an immersive workshop and creative hub for making, reusing and sharing. pic.twitter.com/dPxXllhFGp
— Art of London (@theartofldn) June 20, 2021
Lito will be working alongside visitors and people who wish to participate until the end of July. At the end of the project, participants can collect their creations, have them shipped to them or recycled.





