The women’s game has fresh investment as the FA Cup finalises its new title sponsor.
After being tied to Vitality insurance for the past three years, the FA cup had been without a title sponsor since July.
Adobe have now emerged as the new sponsor, doubling the investment of Vitality from £3 million to £6 million.
As a result, the winners will take home an extra £100,000 on top of the £330,000 won by Chelsea’s Women in last year’s competition.
The deal will see the competition renamed to Adobe Women’s FA Cup.
The sponsorship will run until the end of 2026.
An exciting new era is here 🤩@AdobeUK 🤝 Women's FA Cup pic.twitter.com/tOdItbrAiB
— Adobe Women's FA Cup (@AdobeWFACup) November 23, 2023
The move increases Adobe’s already growing involvement in women’s football.
The company also became the “official creativity partner” of the American women’s domestic league, the NWSL, earlier this year.
Baroness Sue Campbell, The FA’s Director of Women’s Football, said: “The Women’s FA Cup has grown to new heights over the last few years in parallel with the wider growth of the women’s game, and we’re delighted to have Adobe on board as we target the next phase of development for the competition.
“We share their passion for holistically celebrating the unique characteristics that makes the Women’s FA Cup the most special and prestigious domestic cup competition in the world.”
