“They say that they’re designed to be deleted. They say they want to help you meet people. In reality, the apps have one mission and that is to keep and retain a customer to make money.”
This is what ‘The Love Machine’, UK dating coach and podcaster James Preece tells us about the big-name dating apps. Despite the apps being a potentially useful tool, people are using them completely wrong with AI generated chat and rage-bait.
“The Love Machine” podcaster gives us insight on how UK dating apps work
No wonder they’re popular; according to research by the University of Essex, relationship rates have drastically fallen.
Since the pandemic, life has become more isolated. In London especially, meeting someone new in a bar is less common than it once was.
Are they hijacking post-pandemic isolation? Guarding your top match behind a paywall?
Hearing this insight into the real motivations of these beloved apps makes you wonder if Londoners are aware that their pick of the bunch is crafted to keep them constantly swiping.
I asked Londoners of their experience, past or present on these dating apps and was met with an almost entirely negative response.
I spoke to ex or current dating app users around London
I found both men and women reporting dating apps feeling ‘like a game’, impersonal, boring and full of AI .
As one ex-user told me,
“The way that it was designed almost game-ified the act, which I hated. I thought it completely depersonalised what is quite an intimate experience.”
Tech’s interference with personal connection doesn’t end there –
“Its going to replace the need for people to even have a partner in real life.” – James Preece
New apps being developed, according to James, include features such as to “have virtual conversations with AI chatbots and all sorts of things. And that can go down the path of having a companion or it can go down the path of all sorts of extreme things.”
This image represents our technological shift toward creating partners through or in AI and new technology
James’s experience comes from coaching love lives in the UK and working with dating apps and the newest technological advancements in the sphere of romance.
Top UK dating app services have been contacted for a response
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HeadlineWill You Find Your ‘Appy Ending? Expert says, not on money hungry dating apps
Short HeadlineWill You Find Your 'Appy Ending?
StandfirstYour dating app doesn’t want your happily ever after – it wants your wallet!
“They say that they’re designed to be deleted. They say they want to help you meet people. In reality, the apps have one mission and that is to keep and retain a customer to make money.”
This is what ‘The Love Machine’, UK dating coach and podcaster James Preece tells us about the big-name dating apps. Despite the apps being a potentially useful tool, people are using them completely wrong with AI generated chat and rage-bait.
“The Love Machine” podcaster gives us insight on how UK dating apps work
No wonder they’re popular; according to research by the University of Essex, relationship rates have drastically fallen.
Since the pandemic, life has become more isolated. In London especially, meeting someone new in a bar is less common than it once was.
Are they hijacking post-pandemic isolation? Guarding your top match behind a paywall?
Hearing this insight into the real motivations of these beloved apps makes you wonder if Londoners are aware that their pick of the bunch is crafted to keep them constantly swiping.
I asked Londoners of their experience, past or present on these dating apps and was met with an almost entirely negative response.
I spoke to ex or current dating app users around London
I found both men and women reporting dating apps feeling ‘like a game’, impersonal, boring and full of AI .
As one ex-user told me,
“The way that it was designed almost game-ified the act, which I hated. I thought it completely depersonalised what is quite an intimate experience.”
Tech’s interference with personal connection doesn’t end there –
“Its going to replace the need for people to even have a partner in real life.” – James Preece
New apps being developed, according to James, include features such as to “have virtual conversations with AI chatbots and all sorts of things. And that can go down the path of having a companion or it can go down the path of all sorts of extreme things.”
This image represents our technological shift toward creating partners through or in AI and new technology
James’s experience comes from coaching love lives in the UK and working with dating apps and the newest technological advancements in the sphere of romance.
Top UK dating app services have been contacted for a response
